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Sportsbooks on OpenArena to benefit from leading player engagement platform
LAS VEGAS – May 20 2021 – Scientific Games Corporation (NASDAQ: SGMS) (“Scientific Games” or the “Company”) has reached an agreement with Xtremepush, with the product suite and services of the leading multichannel and player experience platform now available on OpenArena.
This partnership enables all Scientific Games’ partners on the Company’s OpenArena platform to access Xtremepush’s full suite of personalized player engagement capabilities across email, SMS, push notifications and more. Shared clients will be able to synchronize data cross both solutions in order to facilitate real-time, hyper-relevant messages throughout the customer lifecycle.
Xtremepush provides a leading player engagement, personalization and data platform, offering best-in-class multichannel capabilities for hundreds of leading sportsbook and casino brands. Through this integration with OpenArena, Xtremepush will enable operators to engage with players and increase wallet-share at scale.
Robbie Sexton, Director of Partnerships & Key Accounts at Xtremepush, said, “Being featured on Scientific Games’ OpenArena platform is hugely exciting for us. Our solution will allow operators to engage players through personalized, real-time campaigns alongside the full range of live sporting events that Scientific Games provides, and significantly enhance the sports betting experience for all players.”
Keith O’Loughlin, SVP Sportsbook, Digital at Scientific Games, said, “Expanding our OpenArena solution with Xtremepush encapsulates the concept of OpenArena, offering players the most intelligent and personalized sports betting experiences and Xtremepush’s commitment to providing these experiences will be of huge benefit to players and also brands on our platform.”
© 2021 Scientific Games Corporation. All Rights Reserved.
About Scientific Games
Scientific Games Corporation (NASDAQ: SGMS) is a world leader in entertainment offering dynamic games, systems and services for casino, lottery, social gaming, online gaming and sports betting. Scientific Games offers the gaming industry's broadest and most integrated portfolio of game content, advanced systems, cutting-edge platforms and professional services. Committed to responsible gaming, Scientific Games delivers what customers and players value most: trusted security, engaging entertainment content, operating efficiencies and innovative technology. For more information, please visit scientificgames.com.
In this press release, Scientific Games makes "forward-looking statements" within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements can be identified by words such as "will," "may," and "should." These statements are based upon management's current expectations, assumptions and estimates and are not guarantees of timing, future results or performance. Therefore, you should not rely on any of these forward-looking statements as predictions of future events. Actual results may differ materially from those contemplated in these statements due to a variety of risks, uncertainties and other factors, including those factors described in our filings with the Securities and Exchange Commission (the “SEC”), including Scientific Games’ current reports on Form 8-K, quarterly reports on Form 10-Q and its latest annual report on Form 10-K filed with the SEC on March 1, 2021 (including under the headings "Forward-Looking Statements" and "Risk Factors"). Forward-looking statements speak only as of the date they are made and, except for Scientific Games' ongoing obligations under the U.S. federal securities laws, Scientific Games undertakes no obligation to publicly update any forward-looking statements whether as a result of new information, future events or otherwise.