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Scientific Games Corporation today announced that the Company's UK division, SG Gaming and SG Digital will mark the 50th anniversary of its world-renowned brand, Barcrest, this year.
Over 50 years, Barcrest has grown from a business with just two employees in 1968 to the global content brand it is today. The early 1990s saw Barcrest lead the way in hardware development across various retail sectors, with the creation of successful cabinets such as Genesis and Rio. In 2011, Scientific Games acquired the Barcrest business, and today it operates on a global scale as a content brand under the wider umbrella of gaming brands alongside WMS and Bally.
As a leading gaming brand, Barcrest has earned its place within gaming history. From small beginnings, its people and its ability to adapt to an ever-changing gaming landscape has ensured that it is a name that has become synonymous with quality, design innovation and passion.
Phil Horne, CEO of SG Gaming said: "A 50th anniversary is an impressive milestone for any brand, and we're extremely proud that even as a global name, the business still operates in the Manchester area, less than five miles from where it all began. What's more, with over 200 original Barcrest employees within our dedicated workforce from departments across the business including content, finance, warehouse and systems, the Barcrest values are also still very much at the heart of the business.
"The team's hard work, values and passion are the reasons that Barcrest is still a leading content innovator and well-loved brand after all these years. Many of our operators and their players will have fond memories of the games released over the years and we are proud that the Barcrest brand continues to be integral to SG Gaming UK and the wider Scientific Games group. We look forward to marking this achievement, and hope for another 50 years of success to follow."
With its extensive back-catalogue of popular content titles, operators recognise Barcrest's impressive contribution to the Arcade and Bingo sectors. Barcrest-branded machines featured widely across Arcades, pubs and Bingo clubs throughout the UK, hitting a high in the mid 1990's with over 40,000 manufactured in a single year. As a leading manufacturer and employer in the Manchester area since releasing its first game, Invader, in 1970, Barcrest has developed innovative content across five decades, including the iconic Rainbow Riches series – launched in 2006. It was also one of the first operators to introduce community gaming in 2009, with the launch of Rainbow Riches™ Party and continues today to create a stream of popular community content titles and products.
Over the years, Barcrest content has successfully evolved to fit with modern gaming environments, reaching players across multiple gaming channels, including online and mobile and leading innovation in its sectors. The Barcrest brand continues to be globally recognised, with its fully omni-channel approach under SG Gaming UK strengthened by its alignment with SG Digital.
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About Scientific Games
Scientific Games Corporation (NASDAQ: SGMS) is a world leader in gaming entertainment offering the industry's broadest and most integrated portfolio of game content, advanced systems, cutting-edge platforms and professional services. The company is #1 in technology-based gaming systems, digital real-money gaming and sports betting platforms, casino table games and utility products and lottery instant games, and a leading provider of games, systems and services for casino, lottery and social gaming. Committed to responsible gaming, Scientific Games delivers what customers and players value most: trusted security, engaging entertainment content, operating efficiencies and innovative technology. For more information, please visit www.scientificgames.com.
Scientific Games: Michael Quartieri +1 702-532-7658
Executive Vice President and Chief Financial Officer
Scientific Games: Susan Cartwright +1 702-532-7981
Vice President, Corporate Communications
In this press release, Scientific Games makes "forward-looking statements" within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements can be identified by words such as "will," "may," and "should." These statements are based upon management's current expectations, assumptions and estimates and are not guarantees of timing, future results or performance. Therefore, you should not rely on any of these forward-looking statements as predictions of future events. Actual results may differ materially from those contemplated in these statements due to a variety of risks and uncertainties and other factors, including those factors described in our filings with the SEC, including the Company's current reports on Form 8-K, quarterly reports on Form 10-Q and its latest annual report on Form 10-K filed with the SEC on March 1, 2018 (including under the headings "Forward Looking Statements" and "Risk Factors"). Forward-looking statements speak only as of the date they are made and, except for Scientific Games' ongoing obligations under the U.S. federal securities laws, Scientific Games undertakes no obligation to publicly update any forward-looking statements whether as a result of new information, future events or otherwise.
SOURCE Scientific Games Corporation