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Narratives in Slots - how to tell a great story

Tom Wood, Chief Creative Officer. How do narratives work in slots and what are the differences between more traditional story telling techniques and slot design? How do story techniques such as...

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Setting up a UX Team in the gaming and sports industry

Posted by Katja Ulbrich

Katja Ulbrich - Head of UX. Early this year, I joined the Sportsbook and Platform team at SG Digital, the iGaming and sports betting division of Scientific Games. I was hired with the goal...

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The top 6 things I’ve learned about developing, delivering and operating software in the sports betting industry

Posted by Alan Brown

Alan Brown - Engineering Delivery Director. I recently reflected on what I’ve learned in my two years leading teams developing, delivering and operating the OpenBet™ sports betting...

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Sports betting and the importance of user experience

Posted by Keith O'Loughlin

Keith O'Loughlin - SVP Sportsbook and Platforms. “Everything should be made as simple as possible, but not simpler.” - Albert Einstein That is the challenge for UX within sports betting....

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6 trends shaping the future of iGaming

Posted by Dylan Slaney

Dylan Slaney - SVP Gaming. As an iGaming industry newcomer, I’ve seen the impact and pace of change first-hand over the last six months. iGaming moves quickly: players seek new experiences,...

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SAFe Methodology

Posted by Chris Armes

Chris Armes - Chief Technology Officer. SAFe Methodology Powers Fast and Flexible Growth As the gaming industry expands and new markets are regulated, the need for faster product...

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